No Contracts: It’s just not us.
No Fees: None for joining, pausing or cancelling full-stop.
100% Transparency: All of our work will be shared with you.
Interactive Reporting Dashboard: View the performance of your campaign whenever you like.
Custom SEO Strategy: We will create a customised SEO strategy to help you achieve result’s faster.
1 Point of Contact: Our MD will be your go-to person for everything!
Only SEO Brisbane: We only do SEO so we do it very, very well.


If you require SEO in Brisbane then, you have come to the right place! Read on to learn more about SEO Brisbane from A to Z. This page has been created to provide helpful information to businesses based in Brisbane who require assistance with SEO.

What is SEO?

SEO, also known as search engine optimisation, is the process of improving the search visibility of a website. When done correctly, it can help to make your website appear more ‘attractive’ to search engines. As a result, search engines will rank you higher. This will often lead to an increase in visitors to your website.

Fun Fact: The first ever website was created in 1991 and it was around this time that SEO was born.

Are there different types of SEO?

There are three main types of SEO: White Hat, Black Hat and Grey Hat:

White Hat: This is the correct way to do SEO as It follows all of the guidelines set by Google and focuses on delivering the best results for the user.

Black Hat: This is the process of using unethical strategies to try and game the system.

Grey Hat: Combines the two where the person is trying to be perceived as doing everything white hat, however, in reality, it is a less obvious version of black hat SEO.

White, black & grey hat SEO analogy

To help with clarity and prevent ambiguity, here is an example: Imagine you were a swimmer and you wanted to compete at the Olympics and win gold for your country. The white hat way would be training extremely hard seven days a week. Ensuring that you’re dietary is as best as it can be. You ensure that you do not smoke, party or take illegal substances of any kind – this is the ‘correct way’.

The black hat way would be to take a variety of power-enhancing drugs to give you an unfair advantage over your competitors.

The grey hat strategy would be following a dulled down version of the black strategy. This could be researching what types of drugs athletes are not being tested for and using those to help ensure that you are not going to be caught in the short term.

Why do people use black + grey hat SEO?

The main reason people do things incorrectly is that they want to generate results quicker. It is also much easier to do things in a black or grey hat strategy because doing things white hat is very laborious work. Doing things ‘correctly’ can also take longer to achieve results.

Are there penalties for using black and grey hat SEO?

Using these unethical forms of SEO will work until they don’t. It is no different than a villain stealing jewellery from expensive boutiques for a living. Until they are caught, they usually have more money than they know what to do with. However, they will eventually be caught and locked up for 20 years or more.

It’s the same thing with SEO which is why you should take the time to do it correctly the first time! Trying to fix a website that has been penalised by Google is often not even worth the task. You may be better starting with a new website altogether.

Fun Fact: Worldwide automotive company BMW was penalised by Google in 2006 for creating doorway pages.

What happens if you are caught using black & grey hat SEO?

Google will normally send a message to your Google Search Console (GSC) account notifying you that your domain has been penalised. They will briefly outline the issues they have taken action against on the website and then it is up to the website owner to fix them.

The type and severity of the penalty will depend on the offences committed. However, it can lead to Google deindexing and removing your website completely.

Fun Facts: Google staff are manually penalising over 400,000 websites a month.

Is it possible to recover from a Google penalty?

It most cases, it is possible however, it can be very time consuming which is why it is best to do things correctly in the first place.

Which search engine does SEO work best for?

SEO can impact your website’s visibility on all search engines. However, each search engines algorithm for determining who ranks at the top of their results varies.

Fun Facts: Over 90% of users do not go past page one search results.

Why do results vary between search engines?

This is because no two search engines use the exact same parameters for ranking websites. Even if they were both to use the same factor for ranking a website, one search engine may give it greater ‘weight’ than the other. Because most search engines use hundreds of ranking factors, this can dramatically skew the results of one web page amongst all of them.

Fun Facts: In 2009 Google stated that they use over 200 variables as part of their algorithm.

Which search engine is best for a Brisbane company?

According to many independent studies, Google has over 95% of the search engine market in Australia. As a result, whenever we do SEO for a client based in Brisbane, we only use search engine results displayed by Google.

Fun Fact: Google was initially called BackRub when it was founded in 1996 by Sergey Brin and Larry Page. The following year, they reregistered the company name to Google.

Why use SEO?

When people think of advertising, most traditional methods such as newspaper or radio advertising have been on a steady decline as the internet has been gradually increasing its market share. More and more people are turning to search engines whenever they require a product or service. This is primarily because of ease and simplicity; you only need to take your smartphone out of your pocket and type in a keyword.

Can I do SEO myself?

Yes, the ability to do SEO on your website is no different than a pilot flying a plane or a mechanic fixing a car. Anyone can do SEO however; it will take time and effort to learn.

How does SEO in Brisbane work?

There are two major components to SEO; On-page and off-page SEO;

On-page SEO: This refers to anything on your website itself. For example, if you’re website was your home; renovating your bathroom would be an example of improving your websites on-page SEO.

Off-page SEO: This is anything not on the website itself. A major component for off-page SEO is backlinks.

What is on-page SEO?

Whenever a user types a keyword into a search engine, they are asking it a question. The search engine will endeavour to deliver the best ‘result’ for the user’s query. This is because if the search engine fails to deliver, they risk losing the user to a rival search engine. On-page SEO is made up of many factors however, I will outline some of the most important below:

Content: Search engines want to deliver the best, most comprehensive answer. This is why the amount of content on a web page has a strong impact on how it will rank. For example, let’s say you owned a pet shop and wanted to rank for the keyword, “buy a labrador”. If your landing page simply showed a few pictures of the dogs you have for sale with a price tag next to them, you are not necessarily giving the user any helpful information. In this scenario, it would be far more beneficial to provide the pictures along with helpful information such as:

  • History about the breed
  • Why it is a good pet
  • Who are they a good pet for?
  • How to maintain it
  • Dietary information
  • Disease prevention
  • How long they live for

These are just a few examples but already, you can see how it would be far more helpful to the user than just a picture of a dog with a price tag on it.

Unique Content: Another important on-page element is whether the content is unique or if it has simply been copied from another website. Google has been known to take strong action on any websites which duplicates other websites content. Google considers the first web page they crawled with the content as being the original owner. This is why it is so important to upload any new article online before sharing it with others.

Bounce Rate: Having a lot of content itself will not necessarily have a positive impact if it is not popular with visitors. Google uses something called ‘bounce rate’, which is a metric used to determine if a web page answers the user’s query. It measures how frequently website visitors leave the first page they land on without going to any other pages on the site. If a high percentage of users frequently hit the ‘back’ button as soon as they arrive on the page, this may send a signal to Google telling them that there is an issue with the website.

Dwell Rate: This is how long a user actually spends on a website. There is a correlation between a ‘bounce rate’ and ‘dwell time’ because visiting many pages before leaving the website does not necessarily mean the user had a good experience. If a visitor keeps clicking link after link without spending any time on the page it may send a signal to Google that the visitor was not able to find what they were looking for on the website.

It is impossible to say what a good dwell rate is as every industry is different. However, Google will compare websites within the same industry against one another. Using this information, they can determine if a website is performing below or above average.

Page Speed: Having a website that loads quickly is critical, particularly in this day and age where more and more users are using mobile devices to browse the internet. The longer a page takes to load the more likely it is that the visitor will get fed up and leave.

HTTPS: Google has been using secure sockets layer, also known as SSL certificates as a ranking factor since 2012. It creates a secure connection between the visitor and the website they are visiting which helps to prevent attackers from intercepting and stealing personal information. This is especially important for websites where customers are able to make online purchases but also useful for any website which gathers personal information.

H Tags: Also known as heading tags are HTML mark-up which helps Google to understand the priorities of a page. They range from H1 to H6. Please note: It is best practice to only have one H1 tag per page so there is no ambiguity.

Keyword in Domain: Having your keyword in the domain can help with rankings. More specifically, having what is known as an Exact Match Domain (EMD), where the domain is the exact wording of the focus keyword can help even more. An example of an EMD when the focus keyword is “SEO Brisbane”, would be “”. Having an EMD does not hold the same amount of value as it used to, however, it can still help.

If you are interested in learning more about on-page SEO, I suggest viewing: On-Page SEO: The Definitive Guide.

What is off-page SEO?

Backlinks, also known as hyperlinks, are a link from any webpage on the internet, pointing to another domain. A common example would be when you email a family member a link to a website. When they open your email and click on the link, this will take them to the website which you shared with them. Don’t let this confuse you with ‘internal links’ which are links that point to any other page on the same domain. A backlink comes from any domain, other than your own.

Why are backlinks important?

Google uses backlinks as part of their algorithm, to determine how popular a domain is and therefore, how much preference it should be given in the search results. Every page is given a page rank (also known as domain authority or domain ranking). It is a score typically from 0 to 100 with 100 being the highest score and 0 being the lowest.

Fun Facts: is the strongest website on the planet with a domain ranking of 100.

How is page rank calculated?

When a brand new website is built and placed on a newly registered domain name, it will typically start with a page rank score of 0. As time transpires and the website continues to create useful and helpful content, others will begin to link to it. As Google scans the world wide web, they will find these links and take notice that other websites are gaining their attention. Over time, as the website continues to get more and more backlinks, it will gradually increase the websites page rank.

Fun Facts: Google has previously said it is their long-term goal to be able to scan every website on the web once every 24 hours.

How much page rank is each backlink worth?

Unfortunately, the only person who could definitively answer that question would be Google (which they are not going to do). However, they have stated that they have a preference for quality over quantity backlinks.

Do all backlinks have a value?

Not always because within HTML there is an option to make a link “no follow”. This essentially tells Google to avoid following the backlink and they should not apply any page rank to it.

Why would a website make a link no-follow?

Whenever a link is created it is “do-follow” by default. SO, for a link to be set to “no-follow the website owner would have to do this themselves and there are several reasons a website owner may do this:

Spam: Many websites will automatically apply the no-follow attribute to any backlink added to their website. This is to help prevent people from creating articles and posts purely for the sake of obtaining backlinks. Some examples of websites which do this are Facebook and Twitter.

Paid For: If the backlink was paid for, Googles guidelines clearly state those website owners should make the backlink a no-follow.

Personal Preference: A website owner may create a post about a company they have had a bad experience with. Usually, in this scenario, a website would not want to ‘help’ the company increase its page rank so they will make it no-follow.

Helpful Hint: Although a no-follow link does not pass page rank, they can still be helpful. This is because the links count as brand mentions and demonstrate to Google that your domain is being talked about on the web. This can help to increase your trust flow with Google.

To learn more about off-page SEO I recommend viewing the following article: Off-Page SEO: What It Is and Why It’s Important.

What are the different types of backlinks?

Most backlinks fall into the following categories:

Directory Citation: These are usually very easy to obtain as all you need to do is go to the website and submit your company information. Some examples of directory citation websites are Yellow Pages, White Pages and True Local. Unfortunately, these types of backlinks generally do not add much value to your websites page rank because:

  • They are easy to create and take very little effort.
  • The website itself has a large number of backlinks to other websites which significantly dilutes the value of any backlink to your own website.
  • They usually provide a backlink to anyone who submits their information and therefore, there is no vetting process to weed out unethical businesses.
  • However, they can provide some value because by gaining these backlinks it will increase the number of referring domains to your website (another ranking factor).

Comments: These are created by leaving comments on other people’s posts and forums etc. Website owners usually have any backlink added in those areas set to no-follow.

Contextual: This is where a link to your domain is located within the main content area of a referring website. The website should have a strong page rank (aim for a minimum of 20). It should also be niche related. The content should be relatable to your field of business and the backlink should flow naturally within the content.

Private Blog Network: Also known as PBN’s, these types of websites are often used by people using black hat SEO. They are websites which have been created with the sole intention of selling backlinks. The articles are usually very low quality and do not offer any real value. Commonly, they are also full of keyword stuffing and they should be avoided at all costs.

Does it matter where the backlink is located on a page?

It certainly does! A webpage is normally broken up into the following areas:

Main Navigation Menu: This would be a prime location to achieve a backlink from, however, it is virtually impossible as links within this area are normally reserved for internal links.

Main Content: This is the section below the main navigation menu and above the footer area of the website. Backlinks located in this area are given seniority over most other areas of a website. These types of backlinks will help to increase your websites page rank.

Sidebar + Footer: In most cases, getting a backlink from these areas offers little to no value and should be ignored.

What should the article talk about?

It should be niche related to your field of business. For example, if you are a plumber based in Brisbane, you could write about different techniques for unblocking a kitchen sink. Ensure you include a backlink to your website, for example; “If you don’t feel confident enough to complete this task yourself, give the friendly team at Example Plumbing a call today.” In the example above, Example Plumbing is the anchor text and when you click on it, it goes to your website.

Helpful Hint: Anchor text is the clickable part of any backlink. It is usually text but it could also be an image.

How many backlinks should I create?

This is a difficult question to answer because in every industry the competition will be different. What you are trying to do is overtake your competitors so that you have a higher trust flow with Google than they do.

What is a backlink profile?

A backlink profile is an overview of all the websites which have a backlink pointing to your domain. It will show many metrics including the anchor text for each backlink. It is very important to closely monitor this list to ensure that it appears ‘natural’. For example, if you had a soap company called “Classy Soaps” then you would expect a high number of your backlinks to have this as the anchor text. However, if you had a high number of backlinks with the anchor text “Best Soaps Brisbane”, this may appear unnatural and Google may penalise your website as a result.

How do I ensure that my backlink profile appears natural?

You will need to monitor your backlink profile regularly to ensure that everything appears normal. If you notice any errors, it is the website owner’s responsibility to take action. It may be a course of contacting the website owners directly or notifying Google to ignore any backlinks from the said domain.

Is having a blog good for SEO?

  • A blog section on a website can be useful for several reasons:
  • By updating it regularly, it shows search engines that you are actively managing your website and not neglecting it.
  • It can help provide useful information to visitors which can lead to a higher conversion rate.
  • The posts can be used to target long-tail keywords.

Helpful Hint: The most important thing is that whenever you create a post you have a purpose for it. Do not create posts just for the sake of it otherwise, you may be wasting your time.

What are short and long-tail keywords?

A short tail keyword is a keyword which is three words or less and a long tail keyword is four words or more. The following are some short-tail keyword examples:

  • Bicycle
  • Mountain Bicycle
  • Mountain Bike Trail

The following are some long-tail keyword examples:

  • Mountain bike trail located in Brisbane
  • Best bike shop Brisbane
  • Cheapest bike shop near Brisbane

Short-tail keywords generally have a higher search volume and as such, are very popular keywords to target. However, one of the drawbacks is these keywords can be much more competitive and take longer to rank for. Also, the short tail keyword can be open to ambiguity. For example, if a person types in “Lounge”, this does not necessarily show the clear intent of the customer. However, if a person types in a long-tail keyword such as, “Buy leather 3-seater lounge Brisbane”, it more clearly outlines what the customer is after. The drawback of targeting long-tail keywords is that the search volumes are usually far lower.

Helpful Hint: It is often suggested that best practice is to target both types of keywords so that you are not placing all your eggs in one basket.

SEO Brisbane Checklist Summary

I hope the information above is helpful and helps you to rank higher in Google search. If you have any questions please do not hesitate to Contact Us or, feel free to visit an online SEO learning centre.

Does Your Company Provide SEO in Brisbane?

We are an SEO agency specialised in providing search engine optimisation services in Brisbane. We love search engine optimisation and this is one of the main reasons we have decided to only provide the one service. Our team of digital market experts reside in the Brisbane area. We do not operate out of an office and work from home. This allows us to all work at our own pace and provides all of our clients with the best results available.

How much does SEO Brisbane Cost?

This is a difficult question to answer because there are so many factors which can influence the price. To use an analogy: it would be similar to asking a new car salesman how much does a new car cost? We are here to help and happy to have a chat about SEO for your business. Give us a call today and we will gladly provide you with no-obligation upfront pricing.

How long does SEO take to work?

SEO is a long-term strategy that requires patience and perseverance. However, when done correctly, you should begin to notice results within the first couple of months. To use an analogy: Let’s say that you want to lose weight and you started eating correctly and exercising regularly. You would not lose 10 kgs in 2 days. However, you would begin to notice the excess weight shedding away 500 gm to one kg per week.

Do you do contracts?

No. We are all about delivering our clients with the best value and letting the results speak for themselves.

Where is your work completed?

All of the work we will be completing for your campaign is completed inhouse by our team. We are all based in the Brisbane region and you are welcome to meet with us in person.

Are there any fees for joining, pausing or cancelling my campaign?

No. You are welcome to start and leave whenever you like. There is nothing wrong with pausing your campaign after a period of time to review its performance. You can always start again at a later date – not a problem.

It also depends on your strategy because once you are ranking the top of page one for your keywords you may have too much work. If you are self-employed and would prefer not to expand the business any further, pausing your campaign could be a good idea.

Do you use a cookie-cutter SEO strategy for all clients?

Absolutely not! Every business and industry are different and as such, needs to be treated differently. From the onset of any campaign, we will have a meeting to learn everything about your business and also what you would like to achieve from your campaign with us. We will discuss short, mid and long-term goals and we will use this information to create a customised strategy.

How often will we have a meeting?

We will have a meeting once a month to discuss what has been completed in the month prior and also the performance of your campaign to date. You will also have the option to phone or email anytime throughout the month. It is important to us that you always feel well informed and you should not need to wait to ask any nagging questions.

How do you create backlinks?

This is one of the most important areas of SEO and it is extremely important that everything is done correctly. We have several departments working together:

Domain Research Team: Jason is in charge of researching websites and identifying those that fit within our parameters. He will review the following:

  • Page Rank: if a website has a score of 0 – 20 inclusive we will automatically exclude it.
  • Backlink Profile: We review all of their backlinks to ensure that they themselves are, and have only used white hat SEO.
  • Quality Check: We will review the quality of content already on their website to ensure that it is unique.
  • PBN: There are several ways to check if a website is a PBN but if in doubt, we may ask them if we can have an article on their website for a fee. If they are a genuine website, they should outright refuse any financial compensation.

If a website is considered suitable and it has passed our vetting process, Jason will hand over the information to them;

Outreach Team: Jennifer is responsible for reaching out to all prospective websites and asking them whether we would be able to add a post to their website. On average, less than three per cent of websites owners will provide us with their permission to do so. Those that do, will typically have rigid guidelines which we have to abide by. This is done because the website owners have worked extremely hard to build their website up to where it is. As a result, they want to ensure that any fresh content which is added, is consistent with the rest of their website. Some of the metrics they will provide us with are:

  • Article Topic: They want to ensure that we do not cover a topic they have already covered on their website.
  • Article Length: To keep consistency for the other posts already on their website.
  • Images: Some websites are very visual and will request up to 10 images for the post. Some are more technical and prefer to focus on the content, as opposed to the aesthetic component. We will always use stock photo websites to ensure there are never any issues with copyright.
  • Tone: They will also notify us if the article should be funny, serious or a combination.

Once Jenifer has confirmed the requirements with the website owners and she has verified that they fit within our parameters, she will hand over the project to the;

Research Team: Sarah is in charge of this department and it is her responsibility to gather high-quality information from all over the web. Depending on the set requirements which the website owners have requested she has a portfolio of websites to gather the information from. She will then hand over the project to the:

Copywriting Team: It is Lana and Mat’s job to write all of the content. Although they will normally use third party sources for the information, they will always create everything 100% unique. They will often work together on the same post which helps to create multiple viewpoints on a given topic. Once they are both satisfied with their work, they will transfer the project to the:

Proofreading Team: Vanessa has the difficult task of ensuring that there are no typographical errors within the article. She also checks that the tone of voice is consistent with the request of the website owners. The good news is that Vanessa is a combination of perfectionist and OCD – that’s why she is a very good fit for the role! On completion, she will have over the project to the:

Imagery Team: Jonathon’s responsibility is to collect the images for every article. He will follow the website owners’ instructions in terms of what style and format to prepare the images in. Every image will need to be optimised so that it fits neatly onto the website owners’ current site. He may also make adjustments which could include altering the level of brightness or cropping image.

Once he has added them to the post, he will then return the project back to the Outreach Team. Jennifer will then submit the completed article to the website owners for review. Once they have approved it and provided us with the link, we will share it with you.

Do you pay a commission for referrals?

I am sorry but we are unable to do this. We are hopeful that the primary reason you have decided to refer someone to us is that you want your friend, family or colleague to receive top-level service and workmanship.

Do you work with companies based outside of the Brisbane area?

Yes, after all, we are an internet marketing company and are more than happy to work with anyone Australia wide.

Do you provide AdWords or social media management?

Unfortunately, we are unable to provide these services because our true passion is in doing SEO very well.

Contact Us

We will gladly provide any new client with a no-obligation SEO strategy meeting – Contact Us today and let’s get your website moving!